“Don’t give away our secrets” says the executive of the senior living company. We all want to maintain our “competitive edge” in business. You want a niche, a differentiator, the Purple Cow. The problem is, most people think that the Purple Cow is achieved by sitting in a room trying to out-think their competitors.
I’ve been asked to do a presentation at the Spring Expo for the Oregon Health Care Association. I love speaking and I love sharing knowledge, so I have no problem jumping at the chance. I’ve presented before at a couple of the OHCAevents. I very much respect the organization and their efforts to assist senior living providers with support, advocacy, training, and resources for both the regulatory and innovation arenas. Helping with one short presentation is a fun way to give back for their support. They are an organization that fosters connection and collaboration.
The enthusiasm for knowledge-share and collaboration is also something I wish more businesses would do. Our industry (any industry, really) is riddled with companies that say they want to work together to advance the field, but they hoard “proprietary systems” or information. They think they are better, more innovative, or progressive. The truth is, the family tree of the senior living world stems from the same “Adam and Eve.” We’re all related somehow. Sure, we’ve got a different approach and philosophy than others. The services, though, won’t change much from place to place.
What I wish more companies would do, though, is recognize one thing: a rising tide raises all ships.
If we truly do collaborate to bring the best ideas together, we create better care and better environments for all. That means a better environment for all now and in the future—our future. Eldercare isn’t just now. It isn’t just for the “Silver Tsunami”. It is the future of many generations that we are working to improve. The more we let go of our insistence on secrecy, the more we improve for all. The more we improve for all now, the more our own futures improve. Collective improvement means the public will desire to use our services more. The value presents itself when the person using the goods or services is involved in the process of its creation and therefore, adoption of the service is a natural step in the process. Sharing is the first step toward a better future.
Let’s rise together.
About the Author: Amira Fahoum, Director of Operations – NW Region for Compass Senior Living, spent over ten years working her way through a variety of positions for national senior living management companies. For a couple of years, she spread her wings at an international not-for-profit association in the education technology field. While she gained valuable experience, she realized her true passions are in senior living.
Amira is a graduate of the University of Washington and lives in Eugene, Oregon with her husband, Michael. When not working you’ll find her on the golf course, running, volunteering for road runs, working with college students as Co-Chapter Advisor for the U of O Evans Scholars program, or traveling around the world.
Amira has a passion for experiencing everything life can offer and creating meaningful experiences for others. She’s happiest when she can make others smile. Helping elders become comfortable, have a purpose and enjoy life to the fullest is her mission.