Our found family is diverse, imperfect, and loving in every single way.

Cultures of Caring

What do you find when you start to look closely at assisted living communities? You find a treasure trove of love, kindness, and caring.

During National Assisted Living Week, I produced a campaign to share the joys, celebrations, and greatness of the people that make up our communities. I asked the administrators of our 20 senior living communities to send me photos, wisdom from their residents, and examples of what living in assisted living can really be like. When we looked at what they were sending and sharing on Facebook–we were overjoyed at the beautiful people caring for one another everywhere we looked.

Employee appreciation day at Sun Oak in Citrus Heights, CA

Caring for employees So often senior living companies call their employees “caregivers”. But, who cares for them? We believe that caring is a reciprocal relationship–that the care team and the elder are in a partnership to care for one another. Where one perhaps benefits from physical support, another benefits from emotional support or wisdom earned through many years of life experience.

PT_grandparents day family photo.jpgCaring for family
Families of elders living in our communities are often providing the hands-on care until mom or dad move into a supportive living environment. That’s when assisted living can really support families–by taking care of the daily needs so they can get back to having a relationship with the elder. Throughout the week, we saw many moments of caring for the families that have become part of our reciprocal care culture.


Caring for furry friends

SO_pet daySeveral of the communities recognized the role that furry family members play in our lives through events such as fundraisers to care for homeless pets and bring your pet to work day.  They are the companions that never complain, love unconditionally, and provide that unexplainable emotional care that only a pet can provide.

Elder participating in the Relay for Life in Florence, Oregon at Shorewood Senior LivingCaring for the community
It never ceases to amaze me at how much energy the elders and employees have for giving back to their communities. Alzheimer’s Walk fundraisers, homeless pet fundraisers, school supply drives, Boys’ and Girls’ Club support–the list goes on and on for the causes that our communities support to not only stay connected but care and love the communities that have loved them.

Caring for eldersouting at Carolina Assisted Living in Appleton, Wisconsin

And, of course, we can’t forget the elders that are at the core of what we do. During this week, the demonstrations of love and care for the elders that we learn from and feel loved by was overflowing. And, our teams gave back as much as they could through massages, parties, happy hours, dances, and recognition that we make up this family brought together by a common circumstance. And, have become much more than that.

Thank you to everyone that makes every day a culture of caring day!

Take a look at the week in review here.

About the Author:  

Photo on 9-7-17 at 4.53 PM

Amira T. Fahoum is the Director of Marketing and Director of Operations, Northwest Region for Compass Senior Living located  in Eugene, Oregon. Her path to senior living started when she simply decided to be open to possibilities in life. Possibilities are what led her to what is now a career in serving elders and families. Possibilities also led her into the world of becoming a Certified Eden Associate, Certified Validation Worker, Levels I and II, and a licensed Assisted Living Administrator in Oregon. On her journey with Compass, she has found true reward in working with, and for, the people that care for others.

Do you trust the average company?

Trust and transparency are two of the hottest topics in senior living right now. Why now? Why not ten years ago? Or twenty? Don’t we always want customers to trust us? The truth is, senior living companies (and many others in various industries) never really had to answer to the consumer. The digital age has introduced a whole new era of interacting with others that have used a service–and want to tell you about it.

What does this mean? Does it really mean that companies wanted to pull the wool over our eyes and just can’t get away with it as easy now? Maybe some, but not certainly all. There are many well-meaning companies out there that really do the right thing. You can see it on the state surveys that are public knowledge. Oregon has a website dedicated to sharing this information.

What steps are being taken? Its great that its coming up now, but transparency really should be an every day thing–from the beginning. Here are ways that you can keep all companies you interact with honest:

  1. Do your homework on regulation citations. Find your state’s government agency such as Seniors and People with Disabilities department or licensing agency that regulates senior living. Ask them for state surveys or records of complaint and whether the complaints were substantiated or not. When all else fails, as the communities that you visit–they’re required to let you see a copy.
  2. Read Reviews. This may seem obvious for restaurants or a hair salon, but its becoming more popular and trusted for senior living companies.
  3. Write reviews. Is someone doing something right? Write about it! Everyone likes to write a negative review when emotions are strong and they want to “stick it to” the company. But, what about those that do something right? Don’t they deserve credit too? Some providers have reviews and links to write them directly on their website.
  4. Look for pricing online. Does the company you’re looking into share their real pricing info freely or do they hide it? Do you have to get the “sales pitch” before you can be”privy” to that information? Whether its true or not, most humans can’t help but feel like something is being hidden when you can’t get a straight answer.

What makes you trust a company over another? Post in the comments or email me. I’d love to hear and keep the dialogue going. Thanks!

About the Author: Amira T. Fahoum is the Director of Marketing and Director of Operations, Northwest Region for Compass Senior Living located in Eugene, Oregon. Her path to senior living started when she simply decided to be open to possibilities in life. Possibilities are what led her to eight years of learning the senior living industry in roles ranging from Administrative Assistant to Director of Sales and Marketing to unofficial IT coordinator. Possibilities also led her into the world of education technology for almost three years. Now, on her journey with Compass, she has found true reward in working with the people that care for others. She lives in Eugene with her husband, Michael, where they enjoy golf, travel, and volunteering.